Vertu buys Hepworth Honda
15 March 2021
Vertu cemented its position as the biggest Honda retailer in Europe last Friday with the purchase of Hepworth Honda in Huddersfield. Robert Forrester is visiting the site on Thursday. Hepworth Motor Group MD Stephen Brighton said he is “looking forward to watching a great team thrive as part of the Vertu Group”.
Over the weekend, Robert Forrester revealed Vertu total sales were up 50% year-on-year as “the world started to seize up” in 2020. Used car sales were up 95%.
This is backed up by data from Auto Trader revealing most retailers are now performing at 90% of typical trading volumes. It is “testament to the speed at which retailers have adapted to digital retailing,” said Auto Trader CEO Nathan Coe. “Automotive retailing is very much open for business.”
In other Vertu news, last week, the Gateshead-based firm acquire the naming rights for the Eagles Community Arena in Newcastle. It has been renamed the Vertu Motors Arena. The deal came in the same week Cazoo secured a “multi-year” deal to become the official partner of the English Football League – adding to its shirt sponsor deals with Premier League clubs Aston Villa and Everton.
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