Marshall’s boss urges the spirit of lockdown
13 April 2020
Marshall Motors CEO Daksh Gupta has said the business is “selling but not delivering” in line with the spirit of government lockdown guidance.
Non-essential servicing work has also ceased. He told Auto Retail Live that was the consensus from most fellow retailers – who speak on twice-weekly calls with the NFDA – despite the wording of the guidance allowing others (such as the BVRLA) to make another judgement.
Marshall’s enquiries are 90% down but it is still selling around 40 cars a day. Mr Gupta said the usual used-to-new ratio of 1.7-to-1 has leapt to 8.7 used cars to every 1 new. He suggested this shows how important the showroom experience still is to new car buyers.
Catch up here with the latest Auto Retail Live featuring Daksh Gupta, HR legal expert Sandra Martins, Marketing Delivery’s Jeremy Evans and Calltracks’ Stuart Buckley.
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