Renault re-invents satellite showrooms
07 April 2019
Renault is looking to set up 24 micro-dealerships on small plots of land of up to 0.5 acres near retail or business parks around the country.
A Renault spokesman said: “Renault Corporate have developed a concept call Renault Live which is essentially a ‘test drive’ customer contact point, already tested in France. The benefits are you don’t need the same land footprint, it is less expensive and potentially less arduous to achieve a ROI. The ideal scenario is a mix of service, used cars, test drive or any mix of options. In larger dealer territories where coverage is an issue this could also be a solution.
“This is in the early stage of development and only today being discussed with potential partners – we have no planned deployments at this stage.”
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