VW trials car subscription service

  03 April 2019

Volkswagen is piloting a car subscription service in partnership with specialist provider Drover.

While the scheme is being launched with cars initially supplied through VW Financial Services, retailers are being encouraged to sign up to use the service too.

Drover users don’t need a deposit and have the option to upgrade or downgrade. They can sign up for anything between a one month rolling contract through to a 12 month term. The entire process is handled online with cars available in 48 hours.

Drover’s website invites retailers to work with it, saying they can “double your revenue per car, earn an income on pre-reg cars, monetise idle used car stock and achieve revenue on your demo fleet”.

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