JLR trials ‘To You’ home sales
20 March 2019
Jaguar Land Rover is trialling a home sales initiative under the banner ‘To You’ where, by appointment, showroom staff go to the customer’s house or place of work.
The project is being tested by a handful of retailers and is a formalisation of a service that some retailers for the premium brand already operate, particularly for regular or more wealthy car buyers.
Commenting on the service to Auto Retail Agenda JLR’s UK managing director Rawdon Glover said: “To You is on new cars at the moment and just a small number of retailers are offering it. It’s a ‘we come to you and we go through the sales process with you’ initiative. It’s like a concierge service.”
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Jaguar Land Rover 
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