Service plans double customer retention, says Kia
13 January 2019
Kia has claimed its retailers see customer retention figures double when a service plan is bought as it moves to expand its offer to cover the whole seven year/100,000 mile warranty period. A spokeswoman said: “The service plans include a comprehensive range of options including the original, traditional, first three and five services and those in between, but in addition a customer can now purchase services up to and including the seventh service which matches the full length of the warranty. The plans are available for all Kia owners and can be purchased at any point of ownership for cars up to five years old.
Talking exclusively to Auto Retail Agenda, she said: “From our experience customer retention has shown to double when a service plan has been purchased and we have extended the availability of Kia Care in response to demand from dealers and Kia owners so that owners can get great value fixed price servicing right through the warranty period.”
It currently has 550,000 cars within warranty.
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