Cambria questions Honda, Nissan and Vauxhall value
25 November 2018
Question marks have been raised over some of Cambria’s franchises after it said ideally it wants a minimum of three locations per manufacturer.
Financial director James Mullins told Auto Retail Agenda that as part of its primary brand partnership strategy, at least three are needed for a strong brand relationship.
It has only one Honda dealership, one Nissan and two with Vauxhall and its strategy implies scaling these up or down. Cambria has already closed loss-making operations, shutting Alfa Romeo and Jeep in Chelmsford and replaced Fiat in Warrington with its first Peugeot franchise.
This week Cambria revealed a 2.2% drop in revenues and a 20% drop in pre-tax profit as it added McLaren, Bentley and Lamborghini.
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