Rockar disproves online sales myths

11 November 2018

Online car sales specialist Rockar has claimed it has disproved several myths about digital sales surrounding buyer age and vehicle price.

In a wide-ranging interview for sister publication Auto Retail Bulletin, Rockar founder, Simon Dixon said the Jaguar Land Rover dealership in Westfield shopping centre was now profitable and was also one of the highest selling franchises for the brand during September.

Mr Dixon claimed this was in part down to attracting a wider range of ages both younger and older to the online process.

“The average buyer age, across the Land Rover network, is 59, I can show that we’re tracking at 44.2 years old,” he said.

Figures seen by Auto Retail Agenda show this is down to an even spread of customer age, not just additional younger buyers.

Mr Dixon also said that the average online transaction for the JLR franchise was £56,800 and the highest he’d seen was above £130,000.

* The full interview will be published in next month’s Auto Retail Bulletin.

Tags: Rockar

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