Auto Retail Agenda: 29 May 2018
28 May 2018
- JOHNSONS REPORTS LOWER OEM TARGETS
- BMW SAYS NO TO TARGET RELIEF
- HARTWELL ON ACQUISITION TRAIL
- PROFITS UP AT DRIVE MOTOR RETAIL
- AFR RISE FOR SMALL DIESELS
- SMALL IS BEAUTIFUL, SAYS MASERATI
- VOLVO PUSHES DIGITAL EXPERIENCE
- EMISSIONS FEARS PROMPT FCA SHARE FALL
- STOCKWATCH – drop for Caffyns
- LAUNCH DIARY – Volvo V60, sporty Vauxhall Corsa
- MONEY MATTERS – Credit card spend falls
- COMING UP – Internet analysis, SMMT summit
- OUR BLOG – Amazon, Volvo and the trade
Johnsons reports lower manufacturer targets
Retail group Johnsons Cars has reported a reduction in certain manufacturers’ volume targets.
Filing its 2017 accounts, the group said that from the start of this year: “Manufacturer volume targets have been met naturally with a much lower level of transacted registrations needed in a couple of franchises to hit Q1 targets.”
It added that weaker sterling had affecting national sales companies importing vehicles: “A lower pound after the referendum has reduced importing manufacturers’ ability to support the new car sales with customer and dealer incentives.”
The Midlands-based group saw turnover rise 12% from £321 million in 2016 to £360m last year, with profit before tax at £1.5m. This was helped by a strong fleet performance and the acquisition of both the James A. Lawrie Skoda business in Liverpool and Chambers of Sutton, which brought the Ford brand into the group for the first time and added Hyundai and Mazda.
The group is to continue its policy of expansion.
BMW says no to ‘target relief’
BMW is not planning to repeat last year’s ‘target relief’ measure, despite complaints from franchise holders that pressure from the manufacturer is forcing pre-registrations and impacting profitability.
A spokesman for BMW told Auto Retail Agenda there were no plans to offer target relief this year.
BMW was the biggest faller in last summer’s NFDA Dealer Attitude Survey, which was attributed to unrealistic targets. The manufacturer eased its targets in the wake of the results, which was welcomed by retailers.
Hartwell seeks acquisitions
Mid-market group Hartwell is eyeing the acquisition of “profitable” businesses as an expansion strategy.
In its 2017 annual report and financial statement, the directors said: “There is a clear development strategy in place which will provide for measured expansion via the acquisition of profitable dealerships representing brands and locations that would strengthen the group’s existing portfolio.”
Turnover dropped from £285.5 million in 2016 to £272.5m last year. Operating profit fell from £4.6m to £3.2m.
The group currently operates 25 franchised dealerships across 11 sites with Citroen, Dacia, Fiat, Ford, MG, Peugeot, Renault and Seat.
Profits up at Drive Motor Retail
Drive Motor Retail more than doubled profits in 2017, despite a slight fall in turnover.
Trading as Drive Vauxhall, the group saw pre-tax profits at £8.3 million against £3.8m in 2016, a rise of 117%, even though turnover dropped to £215m from £222m.
Falls in new retail and fleet sales were compensated by increased sales of parts and body shop hours.
AFRs rise for small diesels
HMRC has announced a one pence per mile increase in advisory fuel rates for diesel cars under 1.6 litres, due to take effect from 1 June.
Company car drivers issued with such vehicles now have an AFR of 10ppm, up from the previous 9ppm. All other rates for petrol and diesel vehicles remain the same.
Full details of AFRs can be found at the Gov.uk website.
Maserati sees advantage in lower numbers
Maserati is championing exclusivity over premium German rivals as it launches its first ever TV campaign in the UK.
The firm’s general manager, Mike Briscoe, told Marketing Week: “The likes of Audi, BMW and Mercedes are probably selling in excess of two million cars a year globally. A brand like Porsche is selling something like 250,000 cars a year globally versus Maserati which last year sold just over 50,000 cars.
“Maserati is far more exclusive a brand and therefore that appeals to this sense of individuality and distinctiveness, which I think also leads into the desire for more personalisation as well.”
Volvo seeks marketing manager to push digital
Volvo is advertising for a senior manager for “digital consumer experience communication” to promote the electronic features of its products.
The advert states: “The way consumers digitally interact with their car and the services it provides is one of the most exciting and challenging communication areas for Volvo Cars in the coming years. To a large extent, Volvo Cars’ ability to thrive as a premium car maker will depend on its ability to compete in this rapidly developing area.”
WORLD NEWS
FCA shares fall on new emissions charge
Fiat Chrysler Automobiles’ shares fell when a lawsuit was filed claiming it knew about alleged irregularities in diesel emissions as far back as 2010, not 2014 as cited in the original case.
The manufacturer faces possible civil damages, along with a separate criminal probe.
It also announced a recall of 5.3 million vehicles in North America over cruise control issues.
STOCKWATCH
Closing prices at Friday May 25 and weekly movement
BCA 143.4p (+5.2p)
Cambria 60.9p (+0.4p)
Caffyns 425.0p (-20.0p)
Inchcape 739.5p (+4.0p)
Lookers 107.8p (+2.8p)
Marshall Motor Holdings 167.0p (-3.0p)
Motorpoint 248.0 (no change)
Pendragon 26.9p (-0.7p)
Vertu 50.5p (-0.1p)
LAUNCH DIARY
Volvo V60 mid-size estate from £31,810. Four trim levels, diesel and petrol, company car tax of £147 pcm, PCP from £299 pcm.
Vauxhall Corsa GSi 150hp 1.4-litre turbo, six-speed manual and VXR sport chassis. Order start in July; in showrooms from September.
MONEY MATTERS
Credit card spending drops
Consumers reined in discretionary spending last month, according to Visa, with recreation, electrical appliances and furniture being the hardest hit sectors as confidence remains low.
It said inflation-adjusted spending on its credit and debit cards in April dropped year-on-year by 2%, the same as March and one of the worst for five years. Around one third of UK consumer spending is conducted via Visa.
UK could sell 10% RBS stake this week
The UK government could sell a 10% stake in the Royal Bank of Scotland this week. Banking sources are said to have hinted at the proposed sale, though RBS’s closing share price on Friday – 290 pence – is close to half the 502 pence paid by the government when it acquired 71% of the business during the financial crisis.
No deal Brexit increasingly unlikely
The possibility of a ‘no deal’ Brexit, whereby the prime minister could walk out of EU negotiations, is said to be increasingly unlikely, according to government sources. Whitehall officials are “privately conceding” that preparations for a “cliff edge” Brexit in March are insufficient, according to the FT.
COMING UP
Thursday 31 May – ONS report on internet use by adults aged 16 years and over.
26 June – SMMT International Automotive Summit 2018, London.
OUR BLOG
Amazon and Volvo: what does it mean for the retail trade?
A threat or an opportunity: what is the trade to make of Amazon and Volvo’s tie-up for immediate test drives?
Sure, it’s an experiment on a tiny scale, allowing Amazon customers in just four cities over the next several weeks to book a slot and have a V40 delivered to their doorstep for a quick spin, accompanied by a product genius. Should they want to proceed further, they are handed over to the local dealer.
On the one hand, you could argue that it’s good on two fronts. Such convenience should generate goodwill and a warm feeling about the manufacturer who appears to be trying harder to please. It also saves the dealer time and effort in arranging the test.
Alternatively, you could say that (a) it removes, by one step, that relationship between customer and dealer, (b) it lets Amazon near the UK new car market and (c) it shows the willingness of a manufacturer to let them into their distribution process.
Volvo is not alone. We know Mazda trialled a similar operation within the M25 and no one has yet said that is the end of it.
This is the kind of thing that would keep me awake at night if I ran a dealership. As one such person said to me this week, taking a car to a place and a time convenient to a potential customer for a test drive is what they do anyway – so what’s the difference?
The difference, I would argue, is that very few dealerships can afford to do that, to have staff and demo cars running around on what may turn out to be a dud. The other is that Amazon has become the giant it is on the promise and delivery of convenience and its brand strength, while customer pull is way, way above that of any car dealership or manufacturer.
Convenience is a huge selling point. I write for a company that fits tyres at customers’ homes, and the business is booming, while home shopping and deliveries are very powerful marketing tools – and no one does that better than Amazon.
John Swift
Editor
Auto Retail Agenda