29 February 2016

It’s that time of the year again. Cue excited and, possibly, excitable, buyers and a (hopefully) well-oiled team ensuring that the day runs smoothly. There’s no doubt that the twice yearly new registration day remains a big deal in the UK’s auto retailing calendar. As much a hard-headed financial landmark in the trading year as it is a retail ‘event’, it’s also an opportunity for your business to shine when it comes to best practice customer service.

Of course, nothing like this happens overnight, which makes the weeks and months of planning all the more important. And it looks like all the hard work should pay off. The new car market remains a buoyant one, which bodes well for March, September and all the months in between.

Consumer confidence is, if you take a broad view of all the recent surveys, on the whole positive. Affordable finance remains key to enabling consumers to secure their desired car at the right price, while the recent spell of low fuel prices has ensured that day-to-day motoring costs have been kept at sensible levels. In summary, for all the new, high-tech threats to conventional retailing, the interest surrounding new registration sales remains strong.

Iain Dooley

Editor, Agenda

Auto Retail Network

Tags: buyer, customer service, economy, finance, March, New registration