How manufacturers could make things easier for retailers and their customers

01 July 2016

By Steve Johnson In the halcyon, pre-internet days, manufacturers provided retailers with marketing support to generate sales to a lesser or greater degree. The main selling event was left to retailers to engage with customers and take them through the sales process. In the new digital world order, its a different situation; most customers…

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Tags: customers, database, Ford, Honda, manufacturers, marketing, Nissan, Retailers, sales, Volkswagen, website

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