From data to deal in seven simple steps

20 November 2012

A prospect is seven times more likely to buy from a dealership if they’re followed up within 72 hours of their visit. That’s a powerful message, isn’t it?! In this case, the all-important follow up is being initiated by pre-programmed emails, which are distributed via a highly effective eCRM system called SmartMail. And the statement…

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Tags: customer follow-up, database marketing, email marketing

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