Sell more cars and service by sending texts and emails

31 May 2008

Increasingly, motor retailers are using email and text-based CRM techniques to reach customers instead of traditional newspaper advertising. Our findings from regular research into dealership strategy shows that the most successful operators are aiming tightly focused messages at small groups of potential customers rather than using wider ‘scattergun’ marketing channels. “We closed a sale in…

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Tags: advertising, CRM, DMS, Dominic Threlfall, email, Manager, marketing, Neville Briggs, Pebley Beach, Pinewood, SMS

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