PSA extends DS franchise to include Peugeot retailers

14 November 2016

PSAs now standalone DS franchise is extending its network footprint to include Peugeot retailers, with the UK managing director for both brands Bekir Hassan insisting that the nominally premium line will only be offered beyond the PSA retailing organisation when in-house options are exhausted. He said: There are open points in traditionally expensive and difficult…

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Tags: Bekir Hassan, C3, Carlos Tavares, Citroen, consideration, DS, DS store, franchise, Free2Move, London, M25, marketing, network, Peugeot, PSA, services, SMART

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