NFDA to reveal huge satisfaction in franchised retailers
14 August 2024
The latest NFDA Consumer Attitude Survey, published on Monday 12 August, shows overwhelming satisfaction with franchised retailers, Auto Retail Agenda exclusively revealed.
A huge 92% of consumers say they are either ‘very satisfied’ or ‘fairly satisfied’ with their auto retailer.
A franchised retailer was by far the most popular choice for consumers; at 46%, they were more than double the 22% who bought from an independent retailer.
The NFDA also asked consumers about barriers to EV adoption, with 55% of consumers saying cost is the biggest deterrent.
The latest NFDA Consumer Attitude Survey was published on Monday at 9am, and included commentary from both NFDA chief executive Sue Robinson and JudgeService founder and MD Neil Addley, which was commissioned by the NFDA to carry out the survey of a nationally-representative 1,500 motorists.
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