29 June 2023

Technology in retail, keeping the customer experience relevant.

Waves of change are disrupting the automotive industry, with deep and sudden impact. Consumers are now more demanding about how they expect to interact with dealers and OEMs digitally – how do retailers and manufacturers rise to this challenge?

What tools, processes, and skillset are necessary to create a seamless customer journey from enquiry to purchase? What do modern consumers really want and need from today’s auto retailer in their buying journey – has digital transformation changed consumer behavior forever?

Join us for our webinar broadcast at 2pm on 27^th July when we will discuss these issues and review the tools and skillset that today’s auto retailer needs to achieve in meeting consumer expectations and keep the customer experience relevant – now and in the future.

Our expert panel for this webinar broadcast includes James Smullen, director of the award-winning retail group Wayland’s, Charlotte Murray, commercial director of Marketing Delivery, and former Head of Marketing at JCT600 and CEO of Keyloop, Tom Kilroy.

Register here

Key discussion points:

• Where are we now – current landscape
• Understanding the customer journey and staying relevant to your customers
• What are the essential tools, processes, and skillset for today’s auto retailer?
• The key findings from the latest Keyloop market report – which viewers can download free of charge during the broadcast

This Auto Retail Live broadcast, in partnership with Keyloop, will examine the customer journey from the perspective of the main stakeholders, looking at the systems involved and the latest technology, including how far we’ve come so far and what’s next for auto retail.

It’s 40 minutes that will give you practical advice and expert opinions on how to attract more customers and establish a best-in-class consumer buying experience.

Bios

Charlotte Murray, Commercial Director, Marketing Delivery

 Charlotte is the Commercial Director of Marketing Delivery and former Head of Marketing at JCT600, she joins the panel to share insight on how retailers continue to adapt their customer communication strategies to suit the changing needs of consumers. With over 25 years in the automotive sector, Charlotte brings a wealth of experience in retail marketing and sales operations, defining customer experience strategies relative to a variety of business objectives.

Tom Kilroy, CEO Keyloop

Tom is responsible for the company’s strategic direction and growth. Prior to joining Keyloop, Tom was an Operating Partner at Francisco Partners Consulting and previously spent 10 years the Chief Operating Officer of Finastra, a fintech software company with over 10,000 employees, more than 8,600 customers (including 90 of the world’s top 100 banks), and revenues of $2 billion.

James Smullen, Finance Director, Waylands Automotive

James is Finance Director of Waylands Automotive, being involved since its startup in 2017 where he has played a significant role in the company’s subsequent growth into a top 10O dealer Group.

With over 15 years Automotive sector experience across both owner managed and listed businesses, specialises in statutory reporting, mergers and acquisitions. Prior to Waylands, he spent time with Marshall Motor Group and Ridgeway businesses, predominantly involved in the Ridgeway transaction throughout 2016.

Click here to register