Suzuki network on track to hit 3, 2, 1 target
17 April 2023
Suzuki’s network average return on sales is currently at 2.3% according to UK managing director Dale Wyatt.
The figure puts the brand on track to meet its 3, 2, 1 plan which aims to have an RoS figure of 3%, a market share of 2% and a first place for brand trust by the end of this year.
First revealed in sister publication Auto Retail Bulletin last year under the motto ‘Together Toward Tomorrow’, Wyatt told Auto Retail Agenda that Suzuki was already the leading automotive brand for trust. He added that while its market share for the first quarter of 2023 was at 1.4% he expected to be at 2% for the second half of the year.
Commenting on the recent ZEV mandate consultation that could require UK OEMs to hit a 22% fully-electric sales mix for 2024, Wyatt said Suzuki’s first BEV was some 18 months away and that he was still working out how to tackle the issue with options including borrowing from future sales, buying credits or bringing forward supply.
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