13 February 2023

Jaguar Land Rover plans to move all UK retailers to the agency model by the end of 2024. It will coincide with a reorganisation of its showrooms as a ‘house of brands’ with four separate areas for Jaguar, Range Rover, Discovery and Defender.

Details are still under discussion with the JLR agency steering committee body, but will involve “no desks, softer furnishing and a much more client-oriented luxury experience”.

There will be more individuality in JLR retailers too, from Range Rover Boutiques, to traditional Arch facilities, to units in a shopping centre. With agency, “we can be much more flexible,” said UK sales director Paddy McGillycuddy.

Agency’s direct relationship with the customer was vital, he added, as JLR expands its business model to sell additional software benefits.
It also wants to end haggling. “If we are to fulfil our ambition to have luxury brands, then price cannot be an element of that transaction.”

Agency will involve “some consolidation” of JLR’s 130 UK retailers, admitted McGillycuddy, but would not be drawn on exact numbers.

http://bit.ly/3YLwNLa

Tags: Arch, House of Brands, Jaguar Land Rover, JLR, Paddy McGillycuddy