Website Report Consultancy service

Your company’s individual Website Report Consultancy service expands on the detail and analysis contained in the Auto Retail Network Website Report 2015 – focussing more on performance qualities than scores and ratings.

Retaining our proven approach of reviewing websites from the customer’s viewpoint and their principle requirements, we will use and report on desktop, smartphone and tablet device performance. Methodology notes will also be included enabling you to understand the processes we have followed.

The detail, visual clarity and functionality of your website will be evaluated, along with engagement tone and language. Reviews will include ‘call to action’ functions such as test drive bookings, brochure requests and special offer enquiries. Your social media applications will be assessed for relevant, up to date content. Key areas of your website that were not covered in the Website Report will also be put through the test – again from the customer perspectives.

By way of bringing things together, we will conclude with a review as to how your website supports customers in their online buying process; from vehicle search and configurators to enquiries and promotions. It may not be possible for customers to complete the full purchase of a car online – but we will be looking for smooth and effortless buying steps.

We will conclude with an actionable summary of the opportunities we have identified to enhance your website – whether easy wins or developments that may take a little longer to deploy. When armed with your report, we believe that you will be primed and ready to take your website forward.

The finished report is anticipated to comprise around 1,500-2,000 words and will be presented in a professionally designed, PDF format.

Our consultant Steve Johnson will be available prior to producing your report to answer any questions you may have. We anticipate the finished report will be delivered within four weeks of your order being placed.

For more information and pricing, please email Caroline here or call her on 01572 336600.