The Website Report 2018

The most comprehensive review of auto retail website available.

This report assesses manufacturer and retailer websites against a number of specific criteria from a customer point of view. It is concerned with the user experience rather than the technology, and as such provides a unique picture of auto retail online.

Use this information to learn from the best, and worst, online retailers how to construct a compelling online presence that drives customers to your showroom, not your competitors’.

As in previous years, in this report we have reassessed the criteria against which we score the websites studied; the market, customer expectations and the technology available to deliver online services moves very quickly and we must ensure that our assessment is up-to-date and reflects the current retail environment.

We assess new and used car retailers (including car supermarkets) plus manufacturers against criteria including:

  • Speed to load
  • Ease of use
  • Device compatibility
  • Service booking
  • Finance quotes
  • Enquiry response times
  • Social media
  • Car search
  • Plus more

All websites are ranked according to their score, and also included is discussion about current trends in the industry and the online environment.

This report is an invaluable tool to help you

  • Understand what makes a ‘good’ website, and a bad one
  • Compare your online presence to that of your competitors, and learn to stay one step ahead
  • Achieve a seamless experience for your customer from initial online research to driving away their new car
  • Make better use of online techniques to maintain a sales pipeline 

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