Demonstrator registrations jump 48%

Figures seen by Auto Retail Agenda show that registrations of demonstrators has increased nearly 50% in the past four years.

In 2013, approximately 213,500 vehicles were registered as demonstrators, according to SMMT figures shown at a recent Volkswagen fleet event. During 2016, this figure had leapt 48% to 316,000 cars – equivalent to 11.7% of last year’s 2.69 million new car market. In the same four-year period the total market grew 18.9% on the 2013 figure of 2.26m new cars.

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