Suzuki goes public with Motor Codes

  03 August 2014

Suzuki has hooked up with Motor Codes to make public customer feedback on its retailer network. Drivers can now view its franchisees’ scores using the Motor Codes web site.

 The move follows the make’s top ranking in this year’s Motor Codes report on aftersales customer service.The ratings shown reflect customer opinions of servicing and repair work carried out by Suzuki main agents.

 Denis Houston, Suzuki GB aftersales director, said: “We are proud of our excellent record for the best customer satisfaction and see Motor Codes as a respected and independent forum for sharing unbiased opinions about the high standards of service our network is delivering.”

 Holly McAllister, Motor Codes Head of Customer Service and Quality, said: “What Suzuki is doing reflects exactly how people shop today. By sharing its customer reviews via motorcodes.co.uk – around 8,000 each year – Suzuki owners can be reassured they’re making an informed choice when it comes to the annual service.

“As well as the transparency of the online reviews, all Suzuki dealers subscribe to our Trading Standards-approved Service and Repair Code, providing complete customer confidence.”

Four retailers – Pebley Beach, Cirencester, J&J Bridgend, Balmer Lawn Suzuki and Maidstone Suzuki – currently hold 100% scores in the Motor Codes listings. At the opposite extreme, Autoworld Suzuki of Chesterfield scores just 57%, albeit from just 6 sets of comments. Over 80 retailers have yet to receive a score.

Motor Codes expects 650 Suzuki customers a month to leave comments.

Start your free 14 day trial

Get free access to our Bulletin, Agenda & Profit for 14 days.

After 14 days we will auto bill your credit or debit card unless the order is cancelled.


    As an auto retail executive you need insightful and unique industry intelligence to boost your business potential. Here’s a taste of what Auto Retail Network has to offer:

    • Get informed and boost your business potential
    • More than 1,200 fellow executives have joined us
      since launch
    • Independent, carefully crafted, unique content relevant to you and your business
    • Develop a greater awareness of market trends and opportunities
    • Access to a wide range of materials whenever, wherever and however you want it
    • Significant discounts on ARN events, reports and
      other publications