Top 11 social media tactics to increase your online reach

There’s a world of difference (and difficulty) between using social media as a consumer and harnessing it for your business. Some people can post a picture of their kids to Facebook and see 100 ‘likes’ overnight. But businesses with growing audiences might have a harder time trying to get the same results organically.

If you want to realise the long-term potential of social media, you can't just focus solely on promoting your products. You also need to incorporate tactics and types of content that create organic engagement.

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