Network guide: Peugeot

David Peel’s game plan aimed at fostering an engaged, motivated, thinned-out and increasingly profitable network is on track after one year as Peugeot UK’s managing director. Overhauling what he described as previously inconsistent and fragile sales targets and bonus programmes is a primary aim, while he is confident that an average 1.5% network return on sales (0.6% in 2016) can be achieved by the end of this year.

By 2020 the dealer-oriented head of operations maintained that new product, particularly greater emphasis on SUVs, can push Peugeot’s combined car and van market share to 6% with all outlets mandated to sell vans. He said: “When I took on the role it was evident that improvements needed to be made. This is about getting Peugeot back on the map with operational and business models that work. I am in the job for the long term to create firm, lasting business foundations.”

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