‘Key to sell’ is not a priority for Suzuki as it develops website

Suzuki will major on refining its new customer website, which the company’s UK car division director Dale Wyatt claims is the best in the industry, rather than follow the trend of creating an online sales channel as the brand heads for 41,000 sales this year.

Mr Wyatt said: “Our new website is more important than charging ahead with an internet sales channel. To be honest the previous version was a smorgasbord of the best bits of other people’s websites. We carried out a huge amount of research and the result it that the customer never has to hit the ‘back’ button. I believe it is the best in the industry.”

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