Contacting the consumer

With estimates that car retailers in Europe now generate around three quarters of their profits from aftersales, it has become more critical that OEMs and their franchised networks listen to their customers and provide the goods and services that are required. Connected cars and dedicated smartphone apps offer an unprecedented opportunity to forge one-to-one relationships with car owners and provide customer-specific targeted information.

Many market analysts forecast that connected cars will achieve mass-market penetration over the coming years. Estimates indicate the overall number of vehicles with built-in internet connectivity will increase from roughly 10% of the overall market at present to 90% by the end of the decade.

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