Daily rental industry learning value of ready-to-retail defleeting

The daily rental industry is learning the value of defleeting stock in ready-to-retail condition in order to maximise returns, and addressing a widespread stigma among used car buyers about ex-rental vehicles because of the imagined abuse they received.

Phil Jerome, managing director of Meridian Vehicle Solutions, says: “Daily rental cars have traditionally not been that highly sought after by the trade. However, the image differs from the reality. The truth is that, for several years, major daily rental companies have been putting much more effort into their defleeting operations, especially when it comes to common issues such as minor bodywork and trim damage, but even over the last year, there have been noticeable advances in preparation.

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