New thinking in logistics

Like a wide range of businesses in the UK that have ever delivered, or taken delivery of, any product, retailers, manufacturers and suppliers in the automotive industry have long used a street address and a postcode. However, as any business knows this method isn’t always accurate. Launched to solve this problem is tech start-up firm What3words.

What3words describes itself as an addressing company. It uses a clever algorithm to divide the globe up into three metre by three metre squares and then give each square a unique three word address, an example of which is: bucket.belly.craftsman.

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